Tiered/Repeating Bulk Discount
Buld Discount discounts are a dynamic and effective sales strategy that incentivizes customers to increase their purchase volumes to achieve higher discount levels. This approach is particularly beneficial for businesses aiming to enhance sales through larger orders. Markivo Discount & Upsell offers two promotional strategies: Tiered Bulk Discount and Repeating Bulk Discount.
| Strategy | Tiered Bulk Discount | Repeating Bulk Discount |
|---|---|---|
| Definition | Discounts that grow with the increase in quantity or amount purchased. | Fixed discounts are awarded each time a purchase reaches a certain quantity or amount threshold, with the ability to trigger multiple times. |
| Feature | Encourages customers to purchase more to reach higher discount levels. | Provides continuous incentives for purchasing, straightforward in calculation and understanding. |
Access Your Dashboard
- Log In: Enter your Shopify store admin panel.
- Go to Apps -> Markivo Discount & Upsell -> Mixed and Match -> Tiered Bulk Discount -> Create.
Set up Your Campaign
Configure your campaign on the Create page under the Rules tab:
Campaign Details
Name Your Campaign: Choose a unique name that shoppers will see, such as "Buy More, Save More." Keep it concise—no more than 30 characters and without leading or trailing spaces.
Timing Your Promotion
Set the Dates: Input the start date and time, such as 20241101 at 12:00 AM. Only the start date is mandatory. If no end date is set, the promotion runs indefinitely. Note that the timezone is lockedDiscount Rules
Discount Rules
- Trigger Condition (Products): Click Add Products and select the items you want to include in the fixed bundle. Note: Each bundle can include up to 50 items.
- Configure the Discount: You can establish the discount based on either the total amount spent or the quantity of items purchased. For example, offer a discount of 2% for buying two items, and 3% for three.
Shipping Considerations
Free Shipping Option: Decide whether the discount includes free shipping for the entire order. Note: Enabling this option grants free shipping for the entire order, regardless of the number of items included.
Optimize Campaign Visibility and Engagement
This section guides you through enhancing the visual appeal and interactive elements of your promotions. Tailor your campaign's presentation across different touchpoints to maximize engagement and drive conversions. Customize your campaign further in the Content tab:
Campaign Block
The product detail page includes a discount module that clearly presents promotional details, enhancing customer engagement and purchase intent.
This module allows for extensive personalization, such as the campaign name, layout, background styling, text for cart button, quick buy button, specific prompts for each tier. If the promotion has an end date, you can opt to display a countdown timer to add a sense of urgency.
As shown above:
- Tag 1: Modify the Tier Name to customize the title for each discount tier.
- Tag 2: Update the Tier Note to provide specific details about the discount.
- Tag 3: Add a Tier Tag, such as "Free Shipping," to encourage customers to reach the required purchase amount to qualify for free shipping.
- Tag 4: Set a Tier Badge, such as "Bestseller" or "Big Sale," to highlight the tier's benefits and draw customer attention.
Product Card
You can add promotional badges to product cards at the image corners, below the price, or within the pricing area. Customize the text on these badges to help consumers quickly identify promotional items.
To encourage purchases and draw attention to discounts, we recommend featuring prominent tags on discounted product cards in store search results. This feature can be enabled and customized in the product card widget settings, ensuring customers can easily spot and understand the details of your discounts.
- Tag 1: Add badges to any of the four corners of the product image. You can customize the badge text to highlight specific offers.
- Tag 2: Place a banner badge below the price. You can customize the banner text or upload your own SVG image for a personalized design.
- Tag 3: Include a text badge below the product name. Use concise language or a catchy slogan to describe the product and its deal.
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To keep the discount information clear and uncluttered, we recommend using only one prominent tag on each product card.
Cart Design
Use the cart banner to highlight discounts in the shopping cart. When discounted items are added, a top banner automatically appears to alert customers to discounts and encourage quick checkout.
As shown above, when discounted products are added to the cart, you can guide customers with clear labels and messages. These messages help explain whether a discount condition has been met, is partially met, or requires adding more items to unlock additional savings. This setup makes it easy for shoppers to understand their cart status and motivates them to complete their purchase to maximize their savings.
Multilingual Capabilities
Activate automatic translations to cater to a global audience, enhancing accessibility and market reach.
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Branding Your Promotions: Tailor the look and feel of all promotional elements to align with your brand's aesthetic. For a deep dive into customization options, check out Brand Customization.
Finalize and Launch
- Preview: Check your settings in the Preview panel.
- Deploy: Save as Draft for further refinement, or click Publish to launch the campaign and see immediate results.
Additionally, our Data Analysis service provides insights based on sales performance, allowing you to further refine your campaign setup.
Repeating Bulk Discount
Setting up repeating bulk discount is similar to configuring tiered bulk discount, with a crucial distinction: you must establish a Maximum repeating limit on tiered discounts, for example, 3, indicating the discount can be applied up to three times within a single order. This limit is essential as it caps the number of times discounts can be utilized per purchase.