Data Analysis
Navigate your Data Analysis dashboard to access detailed insights into sales conversions, key metrics, and order specifics, helping you sharpen the effectiveness of your promotions.
Upon entry, the dashboard automatically presents an overview of all promotions. Customize your view by selecting a time frame - options include today, yesterday, the past week, or a custom range via the calendar. Once set, the dashboard reveals a detailed breakdown of orders by strategy at the bottom of the page.
Sales Funnel
Our sales funnel visualization aids in comprehending customer interactions from initial engagement to final purchase:
- Browsing Stage: Displays campaign page views to evaluate promotional reach.
- Add-to-Cart Stage: Counts additions to the cart to gauge product and promotional attractiveness.
- Checkout Submission Stage: Notes how often the Submit Checkout button is pressed to assess readiness to buy.
- Payment Completion Stage: Reports completed transactions, providing metrics on the success rate and identifying potential areas for process enhancement.
TIP
The page views highlighted refer specifically to campaign component visibility and are not indicative of overall store traffic.
Key Metrics
Delve into the performance of various discount components with our detailed metrics table:
| Metric | Description | Trend Analysis |
|---|---|---|
| Campaign Views | Total views of the campaign page | Available |
| Add to Cart Counts | Instances of cart additions | Available |
| Submit Checkout Counts | Checkout initiation clicks | Available |
| Order Counts | Successfully completed transactions | Available |
| Add-to-Cart Rate | Add-to-Cart Counts / Campaign Visits | - |
| Checkout Conversion Rate | Checkout Submissions / Campaign Visits | - |
| Order-to-Payment Conversion Rate | Successful Payment Orders / Checkout Submissions | - |
| Payment Conversion Rate | Successful Payment Orders / Campaign Visits | - |
| AOV | Average amount paid for successful orders | - |
| Average Order Discount Amount | Average discount amount across all orders | - |
| Discount Activity Contribution to GMV | Discounts percentage contribution to total sales | Available |
TIP
Trend-supporting metrics display changes over time. Set your desired review period at the top of the page, with data retrievable for up to 90 days.
Order Details
Gain insights from specific data on standard discounts, mixed and match discounts, order discounts, and upsell & cross selling strategies. Orders utilizing multiple promotional strategies appear under each applicable category.
TIP
Read Discount Policy for detailed definitions and settings of promotional strategies.